This is a short and sweet “how to” :). You may have noticed some blogs have “side by side” ads on their blogs. This is an effective way to increase ad revenue because the rate you earn from 2 thin skyscrapers (120 x 600 / 160 x 600) is usually more than what you earn from 1 wide skyscraper (300 x 600).
Just insert this code into the text widget into which you insert your ad codes. You can fiddle with the text in red. The “-12px” refers to the margin at the top of the widget box and the width px refers to the width of the ad.
<!-- THIS IS FOR THE AD ON THE LEFT --> <div style="margin-top: -12px; float: left; width: 160px;"> COPY AD CODE IN HERE <br /> </div> <!-- THIS IS FOR THE AD ON THE RIGHT --> <div style="margin-top: -12px; float: right; width: 120px;"> COPY AD CODE IN HERE <br /> </div>
You need to be mindful of the width of your sidebar when inserting side by side ads. My sidebar fits 300 x 250 ads perfectly, so if I inserted 2 x 160 x 600 skyscrapers, they overlap which is no good. So I had to use a 120 x 600 and a 160 x 600 skyscraper to fit nicely in my sidebar.