The last few weeks since Dinner hit the stores in Australia has been a whirlwind. Here’s what’s been happening!
(And here’s my ongoing full Australian book-tour schedule here.)
“Why are all these people here?” my mother asked me, baffled, genuinely confused as she peeked out from backstage at an audience of 400.
“Well, I think they’re here for me…..?” I said, uncertainly, just as confused.
“You mean they PAID to come and hear you talk? I don’t understand. YOU?” she said, brows furrowed in total disbelief.
I wish I had captured that conversation on camera!! Because it’s funny – if anyone else had said it, it would be deemed downright insulting 😂 – and also because it perfectly captures my bewilderment as we pound the pavement for the cookbook publicity tour in Australia.
You see, this office-gal turned food blogger has been hiding behind a keyboard all these years. Being in front of a camera is definitely not my comfort zone. I have no desire to be “famous” (whatever that means these days!), to be recognised in public, to be on TV or in glossy magazines.
But on the other hand, the nervousness of public speaking is immediately forgotten when I see the first friendly face. The moment someone says hi and we start chatting food, BOOM! It’s like – well, it IS – chatting to a friend. It’s fun! It’s the best part, meeting so many wonderful people, having a laugh and hearing stories.
And there’s no better way for me to share with you what it’s been like than to show you. Welcome to the RecipeTin Cookbook Tour Home Movies!
Cookbook Tour Home Video!
Here’s a list of the events featured in my little home video:
Visiting Warringah Mall, my closest mall, on book release day to see my cookbook for sale in stores!
Kinokuniya book talk and signing that took place in the city, Dozer and my first public event!
Big W book signing – a public event that anyone could attend. I was so worried about people not turning up that I brought cookies and brownies to entice people! That, plus Dozer, worked. I was determined to stay until I met the last person in the queue. It took about 5 1/2 hours!
Cocktail party at Dymocks bookstore in Sydney city – Catered by my team (with a tiny little bit of help from me 😂). There were bubbles and nibbles and Dozer, chatting and book signing. It was fabulous fun! (Other than blowing the power in the store when we plugged in 3 deep fryers we brought in to cook arancini balls and spring rolls!!)
In addition to the above, I’ve been doing some little impromptu signings at some independent book stores across Sydney, both during the week and on weekends. I do like these small signings – more time to chat!!
TV!
Yes, Dozer has been on TV. Check that off his my bucket list!! 😂
Here he is with me on Studio 10 (a morning show on Channel 10) for a cooking demo, where I did the 12 hour lamb shoulder. (Watch it online here, or here on Facebook!)
Not even I have a chef hat…. how did Dozer manage to score one??
And here I am on Sunrise, another breakfast show on Channel 7 (watch it online here, or here on Facebook). Dozer wasn’t invited to this one – too complicated. He definitely does add an element of complexity to things he attends!!! 😂
For Sunrise, I did a demo of the Korean BBQ Beef Ribs, a cookbook exclusive recipe. Let’s just say it was quite a hit with the crew…. apparently most cooking guests do no-cook things like salads. Me, I insisted on making something statement!!!
Interviews!
I can’t quite describe how I felt when I opened up the Sydney Morning Herald to be greeted with this on the cover of the Good Food lift out a couple of weeks ago:
Errrr…. hmm. Never thought something like this would happen to me!!!!
Here are links to some of the online version of articles, in case you’re interested. I really like how they tell my story of how this website and my cookbook came to be!
Cooking up a storm: How Nagi Maehashi turned RecipeTin Eats into a global hit in the Good Food in the Sydney Morning Herald and Melbourne’s The Age. The first interview published in the media!
Meet Nagi Maehashi from RecipeTin Eats in the Western Australia Sunday Times Magazine (“STM”). This is a lovely piece that very clearly captures my stance on “I don’t want to be recognised, I like going to the shops in my tracksuit pants 😭”.
A day in the life of Nagi Maehashi of RecipeTin Eats in The Design Files. Honestly, I must be their first interviewee whose lead photo is in PJ’s. 😂
Don’t worry. My people are keeping my ego in check.
With all these flattering things the media are saying about me, I know you must be rather concerned about how big my head is growing…… Ha ha ha!!!
But never fear. My people – my team and my family – have always and will always do an excellent job to keep my head from getting too big. Case in point – the conversation with my mother at the top of this post. Ruthless! 😂
As for sales…..?
I thought long and hard about whether to go public with how the book sales are going since it hit the shelves on 11 October 2022. On one hand, it feels boastful (spoiler alert) and is irrelevant to anyone without a vested or commercial interest in Dinner.
But on the other hand, I feel like you’ve been with me on this journey since the day I shared that I had decided to do a cookbook. And not telling you feels like leaving out a chunk of the story.
So I decided to share.
According to my publisher, Dinner is:
The fastest selling cookbook on record in Australian history
The fastest selling book in Australian history for a debut author (ie all types of books)
The biggest first week release of 2022
I’ve read these words in emails and heard them said to me. But that is the first time I’ve written those words myself and I think the significance just hit me. I’m a little overwhelmed and still trying to digest it.
Thank you, everyone. I couldn’t have done it without you. – Nagi x
PS In case you are wondering, I can’t share actual sales numbers because of confidentiality reasons but they are recorded in a subscription service used by the publishing industry called Nelson BookScan. As for international, pre-orders are available in the US and Canada but official numbers don’t get released until the book hits the stores. UK to be announced soon!
Life of Dozer
You want it? Just slobber on it.
Charlene says
Congratulations Nagi. You deserve all the success, your hard work is paying off.Cant wait for your book to be available in my country. Kisses and hugs to Dozer.
Shingi Hinton says
We are beyond proud of you Nagi. Well done for the hardwork you put into the cookbook. You are truly an inspiration.
Much love from my family xxx
Jacqueline Russell says
Huge congratulations Nagi. Can’t wait for your cookbook to be on sale in the UK.
Kate says
Congratulations! So very well deserved! I bought 2 copies for myself – one to get messy and one for the bookshelf, and then there are the copies for family and friends who are always asking me for the recipe!!!
Lisa says
Absolutely love all of the recipes I’ve tried of yours it’s my most used website for recipes to share with family and friends keep up the good work can’t wait to get my book when it’s available in Adelaide
Cheryl says
Success is measured by hard work and passion and you have both. I’m an avid fan, cooking up a storm with many of your recipes which ALWAYS turn out well making me look like the greatest “cook” ever. I’m so glad I “found” you. You have given me confidence as I know whatever recipe I cook will be a hit with my family. Good luck with your success!!!!
Debra Staun says
Congratulations! Well deserved. I have already cooked 4 meals from your cookbook and loved them all. Well deserved adulation. But maybe Dozer was a big attraction!🤣
Kris Maverick says
Congratulations Nagi so happy for you🤸🏻‍♀️🤸🏻‍♀️And Dozer!!!
Love love your recipes, can’t wait to buy your new book!
Hugs and blessings from Vancouver Island🇨🇦
Ann says
Congratulations Nagi – so very happy for you! I bought two copies!!
Susan says
OMG Nagi – you are so cute! Love love love your recipes and clear instructions – they never disappoint! You have single handedly improved my cooking skills!
<3Wish you were coming to Canada – Vancouver BC specifically! <3 Please come across the pond!
Catherine says
I preordered your fab book and am keeping track of what I am cooking by adding the date to the receipe. Never cooked so much! Last night it was chicken tenderloins and before that cottage pie. Great fun. Thanks so much. So happy for your wonderful success.
Karin Rosenzweig says
Congratulations Nagi. My beautiful daughter gifted her brother and myself with your fabulous book. I am now working my way through the whole book day by day and all the meals have been a great success! Love your work ,Karin
Anne says
Hi Nagi,
I’m joining the huge crowd of people cheering you on and congratulating you for your hard work. Success totally and utterly deserved! You are such a generous cook and blogger. My cooking has improved out of sight since I started following your recipes. Most grateful xx PS. Bought the book, it’s great
Jill Holmes says
Nagi.. You are amazing. I love your enthusiasm and I especially love that you share it with Dozer.
Oh, and I also happen to love the no nonsense recipes
Tina Koch says
Well deserved publicity Nagi, after all your hard work. Thanks for an awesome cook book. Mine has just arrived! Warmest congratulations from the deep south of New Zealand
Henry Rodrigues says
Nagi is probably the best, most easy to follow internet chef ever. I personal have learned and picked up many tips on improving my cooking. Thanks N agi for your dedicated and consistent assistance in making life just a bit more enjoyable.
Sharyne Mendoza says
You deserve all the accolades Nagi and Dozer. You’ve worked so hard – wow, what a year for you. You were the best selling book in the Daily Tele the other week and I had the hugest grin on my face for you. Love your cookbook, so glad I found you. Enjoy this time. Cheers.
Tom Anderson says
Nagi for Governor-General
Earl says
Hi Nagi
I Bought 9 of your wonderful cookbooks to send to my friends and family in the US. They complained that they don’t know metric but I told them that it’s time to learn. Even sent one to my sister at Le Cordon Bleu in Paris,
Very Best Regards,
Earl L
Karyn says
Congratulations Nagi, I have bought my copy and have cooked 2 recipes already which my family loved! My son loves your recipes also so I buy him your book for his birthday this week.